Marketing and Business Communication
Psycohology of Leadership
Corporate Social Responsibility
Corporate Reputation
Economist from the University of California. In 1992 he founded "Leading Learning Communities".He collaborates with Peter Senge, author of "The 5th Discipline" and works with Ken Wilber. He has written books including "Metamanagement", Doubleday 2001 and "The Conscious Company", Aguilar 2008.
Philosopher and the author of "Integral Theory". In 1998 he founded the globally focused, Integral Institute. He has written many books including "The Integral Vision",Kairos and "Theory of Everything".
An advocate of corporate transformation through predictions of how values and conscience transform business. Her latest book,Megatrends 2010: the Rise of Conscious Capitalism, was published in 2005. She is coauthor of the bestseller Megatrends 2000, Re-inventing the Corporation and Megatrends for Women.
Founder of the Conscious Business Institute, he is an expert in the leadership of the new generation.
The principles that underpin the Concious Business Movement are:
The products or services of the company need not be intrinsically harmful, neither for the people nor the environment. There are companies interested in understanding the positive or negative effects caused in the environment. These companies are increasingly taking corrective actions that are more socially and environmentally beneficial.
The "Triple Bottom Line Model" represents a triple simultaneous attention to people, the planet and profits. It Is the triple P: People, Planet and Profit.
A conscious business seeks to benefit the internal and external live of both investors and employees. It also looks to include customers, suppliers and local or national communities in its areas of interest.
A conscious business seeks to minimize its negative impact on the physical environment and restore it when necessary, possible and desirable.
All corporate action involves the search for added value (profits) which justifies that action and is beneficial to varying degrees for all stakeholders.
Some companies choose to use their resources to implement programs that are not directly related to the creation and distribution of its products or services. Some conscientious companies offer to non-profits the time of their employees, paid for by them, as well as money, useful products and even excess product. Sometimes, they may create a foundation for a particular cause or engage in social and political campaigns to protect people, the environment or animals.
Being a conscientious company is not just about implementing a program for the community or establishinga foundation, rather, it’s about being aware of what as a whole is avoiding harm and promoting good. The term “conscious” means that the company wants and seeks to realize its positive and negative impacts and to take into account the inner and outside worlds,both short and long term. Although conscious companies are socially responsible, the term "conscious business" has major and far-reaching connotations.
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